2023 toyota tacoma trd off road for sale nam úc
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Toyota is Australia’s favourite carmaker but has started 2023 off with a whimper rather than a bag. The Japanese giant is down more than 23 per cent in sales in just the first two months of the year, according to the latest sales data released today (March 3). But Toyota Australia’s management isn’t worried. In fact, sales and marketing boss, Sean Hanley, predicted the sales decline at the recent GR Corolla launch, warning that the brand is likely to struggle in the early months of 2023 with supply constraints. According to the February sales figures Toyota is struggling to meet demand for most of its models with the Camry, C-HR, Fortuner, HiAce and Prado seemingly the worst affected with more than a 50 per cent decline over the same period in 2022. Crucially, some of the brand’s most popular models, including the Yaris, Yaris Cross, Corolla and RAV4, are also in double-digit decline. Hanley cautioned that the first half of the year will be difficult but is confident the brand will bounce back in the second half of the year as supply improves. Even with the significant decline Toyota remains the best-selling brand in the country for the first two months, more than 10,000 sales ahead of Mazda. Supply constraints have impacted the entire car industry since the global COVID-19 pandemic hit in 2020. Semiconductors remain in short supply and global shipping remains difficult in key regions which is causing the reduced amount of vehicles for the Australian market. Adding to this challenge is what Hanley called “beyond extraordinary” customer interest during the past two pandemic-affected years. However, Hanley said those levels are returning to pre-COVID-19 levels and that will also help ensure shorter wait times for customers. Even the ever-popular HiLux has suffered a difficult month, with sales of the 4×4 versions down nearly four per cent as dealers cannot meet customer demand. The HiLux is a key model for Toyota and its sales hopes as it has been Australia’s best-selling new vehicle in recent years. Hanley admitted it will be a “big challenge” to meet customer demands in 2023 and said that its final sales figure will “depend on supply rather than demand”. Despite its sales dip in February Toyota delivered 3939 examples of the HiLux in February, which was good enough for second on the sales charts. However, it was beaten by its arch-rival, the Ford Ranger, which recorded 4473 sales, a nearly 30 per cent increase on its performance in February 2022. 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