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Interviews [pg 144]
Focus groups
- Because they can allow for a wide range of participation and orient members toward group or team involvement, two key values of OD, many practitioners like to use focus groups as a method of data gathering. As a disadvantage, focus groups can generate a tremendous amount of data that can be difficult and time-consuming to analyze.
Surveys/questionnaires
Technological advancements have made issuing and responding to surveys
easier than ever before. It is now possible for a consultant to develop and issue a survey to a targeted population and receive responses within a matter of days.
Observations:
Though they can be time-consuming, observations can be a good choice when the practitioner would like to witness a situation personally. They usually bring the practitioner closer to the situation or problem being experienced than do interviews or focus groups.
Unobtrusive measures:
Used in combination
with another method, unobtrusive measures can be a useful source of additional data to help the consultant interpret the problem the client describes and the organizational culture. They can validate or contradict information gained from other sources. They can also be a rapid way of collecting data with less intrusion than other methods.
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