The first step in planning an effective presentation is preparing the introduction

Stephanie Korczynski

Stephanie Korczynski

Business Mentor & Coach for Working Moms | Founder | Keynote Speaker

Published Dec 16, 2020

You just found out you need to create a presentation for an upcoming meeting. What is the very first thing you do to plan your content?

When I ask people that question, the response I usually get [besides "panic"] is "I open Powerpoint." What usually follows is that you are then stuck staring at a blank screen figuring out where to begin.

For most people, planning a presentation can be stressful and often feel overwhelming. I get it - I've been there.

But, the key to setting yourself up to deliver a powerful message that resonates isn't in your slides - it's what you do before you ever create them.

Here are 7 simple steps you can take before you create any visual content for your next meeting or event.

  1. Identify your presentation's purpose. As the speaker, are you there to inform, to inspire, to entertain or to influence? Recognizing this up front will allow you to better choose what stories or examples to use that help you stick to your purpose.
  2. Clearly define your topic. There is a difference between your 'purpose' as seen in #1 and the 'topic' here in #2. Your topic is less about you and more about your audience. A good tip is to make your topic is actionable so that your audience knows exactly what they are getting from investing their time in your content. [Example: Instead of 'Presentation Tips and Tricks,' you would say, '7 Presentation Tips to Help you 'Wow' Your Audience'].
  3. Understand your audience's expectations. Set aside time ahead of creating content to ask yourself these three questions: What does my audience need from this presentation, what do they already know and/or don't know about this topic, and how do they feel about this topic?
  4. Plan your first impression. You have seven seconds to gain your audience's trust and attention. Your opening should immediately engage them with a thought-provoking question, statistic or story.
  5. Identify your 'BIG IDEA.' What is the single most important thing you want your audience to walk away thinking, knowing or doing?
  6. Define your key points. Your key points set the pace for your presentation and should create your content outline. A good rule of thumb is 1-2 key points for every 30 minute presentation.
  7. Plan your follow-up. Before you ever begin presenting, you should already know what your commitment to following up is. Will you answer questions live? Will you share materials? Will you record the session for playback? You are going to want to tell your audience what they can expect after your presentation is over - because trust me, they will ask.

I hope you found these tips helpful. If you would like a printable copy of this checklist, you can download it here.

Follow me on Instagram @the_kore_co for more helpful tips and like The KORE Company on Facebook for weekly live Q&A's.

Others also viewed

Explore topics

Standing in front of an audience to give a presentation is a daunting prospect but you're unlikely to get through university without having to do it. Read these top tips to ensure it goes without a hitch

Your tutor or lecturer mentions the word 'presentation' and the first thing you do is panic but there's really no need.

Depending on your subject, you might be expected to summarise your reading in a seminar, deliver the results of a scientific experiment, or provide feedback from a group task. Whatever the topic, you'll usually be presenting to your tutor and fellow students. Whilegetting up and making your case in front of an audience isn't easy, especially when you're not used to it, it really is good practice as many graduate employers use presentations as part of the recruitment process.

To help ensure that your presentation stands out for the right reasons, the careers team at the University of Cumbria provide their top tips.

Prepare carefully

Give yourself plenty of time to prepare thoroughly, as a last-minute rush will leave you flustered when it comes to delivering your presentation. 'Plan the structure and format - Introduction, the key facts you want to get across in the most logical order, the objective and purpose of your presentation and the conclusion,' advise the careers team at the University of Cumbria.

To help plan your content and to make sure you stay on track ask yourself why you're putting the presentation together and what you're hoping to achieve.

You can make detailed notes as part of your planning, but don't rely on these on the day, as reading from a prepared text sounds unnatural.

If you want to take a memory aid with you use small index cards, as referring to A4 sheets of paper during your presentation can be distracting and highlight your nerves if your hands shake.

At the planning stage you'll also need to consider the timings of your presentation. Time limits are set for a reason - falling short or going over this limit will likely result in a loss of marks, especially if it’s part of an assessment or exam.

'It's also a good idea to prepare answers to possible questions you may be asked about the presentation,' adds the Cumbria careers team.

If you have to give a group presentation discover three tips for successful group work.

Use visuals wisely

Bear in mind that visual aids should complement your oral presentation, not repeat it, nor deliver the presentation for you. While your slides should offer a brief summary of points, or an illustration supporting the concept that you're discussing, you are the main focus.

When putting together your slides and visual aids:

  • 'Don't over clutter your slides, keep it simple,' says the Cumbria careers team. Stick to one idea per slide and use short phrases or sentences.
  • The careers team at Cumbria also remind you to think about accessibility. Does the design of your presentation interfere with its readability? Will everyone in the audience be able to read your slides? To ensure your presentation is accessible minimise the number of slides, use high contrast colours and a large, clear font. If using graphics make them as simple as possible and avoid over-complicated charts or graphs. If using video's make sure they are captioned.
  • If you intend to provide hand-outs for your audience, distribute them at the beginning or end of your presentation. Doing it halfway through can disrupt your flow.

Don't fall into the trap of merely reading aloud what is written on your slides - instead use them as a starting point from which you expand and develop your narrative.

It's also worth pointing out that a presentation is only as good as it's content. Visually your presentation could look beautiful but if you're lacking knowledge your audience is unlikely to be fooled. 

Consider your audience

There are many elements you can include in a presentation - sound, video, hand-outs and questions at the end, for example - so you'll need to think about which ones are suitable.

For example, whether your tone is serious or light-hearted might depend on factors such as the subject you're studying, or whether the presentation is an assessed piece of work.

To show that you have thought about the audience consider how much background information they will need. Do they already have some knowledge of the topic you're presenting?

Spending the first half of your presentation telling an audience what they already know will be frustrating for them. Equally, if you go straight into the detail they may get lost. It's vital you get the balance right, and knowing your audience is the key.

Practice with a friend

You should run through your presentation in full more than once, ideally in front of an audience. Ask a friend if they'll help you with a practice run. Make them sit at a distance to check that everyone attending can hear you speaking. It’d be even better if you could do this practice run in the room you'll be giving your presentation in.

This will enable you to work out whether your presentation is the right length when spoken aloud, and give you the chance to get used to expressing yourself in front of others.

While you practice make sure that you:

  • Speak slowly - nerves can make you rush but try and moderate your speech. Take a breath at the end of every sentence or point you make.
  • Face the audience - to give a confident impression regularly make eye contact with your audience. If using a screen stand at a 45-degree angle so you have a good view of both your audience and your slides. Don't turn your back on your audience.
  • Leave time for questions - factor this into your overall time limit and be prepared to field any questions that come your way.

Another top tip from the team at Cumbria is to record yourself giving the presentation on Teams or Zoom. 'Play it back and reflect on it. Ask yourself if it’s clear, concise, and if it makes sense. How are your mannerisms and non-verbals? Do you come across well? Are you talking too fast or waffling? Are you smiling and personable?'

Be positive

Try developing a positive attitude in the days leading up to the presentation. This may seem obvious and easier said than done if you're shy, but pull it off and it will make a huge difference to how you perform. Acknowledge your nervousness but don't let negative thoughts win. Instead of thinking about all the things that could go wrong visualise a positive outcome and focus on what you can do to ensure it runs smoothly.

On the day nerves can conspire to make you think that the room is against you but this isn't the case. Remember that your tutor and your coursemates want you to succeed. To set your presentation up for success make sure your introduction is strong. Start with a confident attitude and a smile.

Don't rely on technology

We've all witnessed the agony of a presenter struggling with a faulty USB stick or failing to get a projector to work. However, with a little bit of planning, you can minimise the risk of technology tripping you up.

If possible, test your presentation beforehand with the same equipment that you'll be using for the real thing. Otherwise, try to arrive early on the day and have a run through. Make sure you know how to link your laptop to the projector and if your presentation includes links to web pages or video clips make sure these lead to the right places and are working beforehand. Bring back-ups of your documents and print out a few copies of the slides to share if things go wrong.

However, you shouldn't rely too heavily on your slides. Always be ready to give your presentation without them if necessary, using your notes or index cards as memory aids.

And if a piece of technology does fail, don't panic. It will happen to everyone in the room at some point. Get through it without being fazed, and it might even impress your tutor more than if everything went perfectly.

Find out more

  • Learn more about university life.
  • Discover how to manage student stress.
  • Find out how to get the most out of lectures and seminars.

What is the first step in designing an effective presentation?

First, identify you purpose, and what you want the audience to believe or do so that you can aim the entire presentation toward your goal. Second, know your audience so that you can adjust your message and style to know to its knowledge and needs.

What is the first step in planning a presentation quizlet?

The first step in planning a presentation is to analyze the audience. Using an object that is passed among the listeners as a visual aid works well when the audience is large.

What is the first step in the aim planning process?

Analyze” is the first and most important step in our strategic planning process. This is where we evaluate and assess all of your resources, assets and financial structure.

Which of the following is the purpose of the introduction to an oral presentation?

When giving an oral presentation, the most important part of your entire presentation is the introduction. This is where you 1] capture your audience's interest, 2] give them a context for your work, 3] pose your central question, problem, or issue, and 4] offer the most concise answer or argument you can give.

Chủ Đề