Digital marketing test questions như thế nào

This class really focused on the process of learning. It taught me so much. I even shared ideas with my college and high school student. They were surprised as some concepts were helpful to them also.

by JSAug 14, 2017

I really appreciate the time these guys invested in this course and am willing to take it again if they re-explain some topics in order to refresh some things that with time haven't stayed in my mind.

by KDAug 2, 2020

This course accumulates a clear and valuable set of thoughts that structure knowledge about learning principles and tactics. Also, it was interesting to know some new things about how the brain works.

by JRMar 7, 2019

This course was eye-opening. I learned so many great techniques that I can immediately incorporate into my daily life. Thank you so much to the creators of this course for such invaluable information.

View all reviews

• Job Assistance
• Practice Tests
• Free Resources
• Blog

• ExploreCategories
• Digital Marketing
• Six Sigma
• Project Management
• Big Data
• IT Software
• Data Science
• Cloud Computing
• Analytics VidhyaNew

Anchor text here

or:

Anchor text here

When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site.

Automatically add nofollow to comment columns and message boards

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc. If you're willing to vouch for links added by third parties [for example, if a commenter is trusted on your site], then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The Google Search Central documentation has more tips on avoiding comment spam, for example by using CAPTCHAs and turning on comment moderation.

Optimize your images

Use HTML images

Use HTML image elements to embed images in your content.

Use the HTML

Why use this attribute? If a user is viewing your site using assistive technologies, such as a screen reader, the contents of the alt attribute provide information about the picture.

Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Images to better understand your images.

Use brief but descriptive filenames and alt text

Like many of the other parts of the page targeted for optimization, filenames and alt text are best when they're short, but descriptive.

Avoid:

• Using generic filenames like image1.jpg, pic.gif, 1.jpg when possible—if your site has thousands of images you might want to consider automating the naming of the images.
• Writing extremely lengthy filenames.
• Stuffing keywords into alt text or copying and pasting entire sentences.

Supply alt text when using images as links

If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link.

Avoid:

• Writing excessively long alt text that would be considered spammy.
• Using only image links for your site's navigation.

Help search engines find your images

An Image sitemap can provide Google with more information about the images found on your site. This increases the likelihood that your images can be found in Google Images results. The structure of this file is similar to the XML sitemap file for your web pages.

Use standard image formats

Use commonly supported filetypes; most browsers support JPEG, GIF, PNG, BMP and WebP image formats. It's also a good idea to have the extension of your filename match with the file type.

Make your site mobile-friendly

The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device. As a result, having a mobile ready site is critical to your online presence. In fact, starting in late 2016, Google has begun experiments to primarily use the mobile version of a site's content for ranking, parsing structured data, and generating snippets.

Choose a mobile strategy

There are multiple ways of making your website mobile ready and Google supports different implementation methods:

• Responsive web design [Recommended]
• Dynamic serving
• Separate URLs

After you have created a mobile-ready site, you can use Google's Mobile-Friendly Test to check if pages on your site meet the criteria for being labeled mobile-friendly on Google Search result pages. You can also check out the Search Console Mobile Usability report to fix mobile usability issues affecting your site.

If your site serves lots of static content [like blog posts or product landing pages] across multiple pages, consider implementing it using AMP [Accelerated Mobile Pages]. It's a special flavor of HTML that ensures your site stays fast and user friendly, and can be further accelerated by various platforms, including Google Search.

Configure mobile sites so that they can be indexed accurately

Regardless of which configuration you choose to set up your mobile site, take note of these key points:

1. If you use Dynamic Serving or have a separate mobile site, signal to Google when a page is formatted for mobile [or has an equivalent page that's formatted for mobile]. This helps Google accurately serve mobile searchers your content in search results.
2. If you are using Responsive Web Design, use the meta name="viewport" tag to tell the browser how to adjust the content. If you use Dynamic Serving, use the Vary HTTP header to signal your changes depending on the user agent. If you are using separate URLs, signal the relationship between two URLs by adding the tag with rel="canonical" and rel="alternate" elements to the page.
3. Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Google doesn't have access to a page's resources, such as CSS, JavaScript, or images, we may not detect that it's built to display and work well on a mobile browser. In other words, we may not detect that the page is mobile-friendly, and therefore not properly serve it to mobile searchers.
4. Avoid common mistakes that frustrate mobile visitors, such as featuring unplayable videos.
5. Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results. This includes but is not limited to full page interstitials on mobile that hinder user experience.
6. Provide full functionality on all devices. Mobile users expect the same functionality—such as commenting and check-out—and content on mobile as well as on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata—such as titles, descriptions, link-elements, and other meta-tags—on all versions of the pages.
7. Make sure that the structured data, images, videos, and metadata you have on your desktop site are also included on the mobile site.

Best Practices

• Test your mobile pages with the Mobile-Friendly Test to see if Google thinks your website works well on mobile devices.
• If you use separate URLs for your mobile pages, make sure to test both the mobile and the desktop URLs, so you can confirm that the redirect is recognized and crawlable.

For more information, see Google's mobile-friendly guide.

While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.

A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other website owners who follow your site or RSS feed could pick the story up as well.

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website.

If you run a local business, claiming your Business Profile will help you reach customers on Google Maps and Google Search.

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.

Avoid:

• Attempting to promote each new, small piece of content you create; go for big, interesting items.
• Involving your site in schemes where your content is artificially promoted to the top of these services.

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

Avoid:

• Spamming link requests out to all sites related to your topic area.
• Purchasing links from another site with the aim of getting PageRank.

Analyze your search performance and user behavior

Analyzing your search performance

Major search engines, including Google, provide tools for website owners to analyze their performance in their search engine. For Google, that tool is Search Console.

Search Console provides two important categories of information: Can Google find my content? How am I performing in Google Search results?

Using Search Console won't help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results.

With the service, website owners can:

• See which parts of a site Googlebot had problems crawling
• Test and submit sitemaps
• Analyze or generate robots.txt files
• Remove URLs already crawled by Googlebot
• Specify your preferred domain
• Identify issues with title and description meta tags
• Understand the top searches used to reach a site
• Get a glimpse at how Google sees pages
• Receive notifications of spam policy violations and request a site reconsideration

Microsoft's Bing Webmaster Tools also offers tools for website owners.

Analyzing user behavior on your site

If you've improved the crawling and indexing of your site using Google Search Console or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:

• Get insight into how users reach and behave on your site
• Discover the most popular content on your site
• Measure the impact of optimizations you make to your site, for example, did changing those title and description meta tags improve traffic from search engines?

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents [such as additional keywords that searchers might use to find your site].

Additional Resources

Google Search Central blog
Get the latest information from our Google Search Central blog. You can find information about updates to Google Search, new Search Console features, and much more.

Google Search Central Help Forum
Post questions about your site's issues and find tips to create high quality sites from the product forum for website owners. There are many experienced contributors in the forum, including Product Experts and occasionally Googlers.

Google Search Central Twitter
Follow us for news and resources to help you make a great site.

Google Search Central YouTube Channel
Watch hundreds of helpful videos created for the website owner community and get your questions answered by Googlers.

How Search Works
See what happens behind the scenes as you search for something in Google Search.