Every business that needs to hire employees will need to process payroll. With all of the complexities that payroll can bring, and the rules varying by state, its important to either have a firm that can process payroll for you or the right software to guide you through the process. A mistake can be costly,
Managing projects isnt getting any easier, thanks to a global pandemic and many businesses now allowing workers to work from home full-time. The right project management software may be the only way to keep everything organized and moving in the same direction while having a grasp on how far along your team is on each
All About Advertising and Promotions © Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Before you learn more about advertising, you should get a basic impression of what advertising is. See Whats Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales?. Advertising is specifically part of the outbound marketing activities, or activities geared to communicate
Basic Definitions: Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales Entered by Carter McNamara, MBA, PhD Also consider Related Library Topics Its easy to become confused about these terms: advertising, marketing, promotion, public relations and publicity, and sales. The terms are often used interchangeably. However, they refer to different but similar activities. Some
Marketing Committees © Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Vast majority of content in this topic applies to for-profits and nonprofits. This book also covers this topic. Marketing Committees Committees The purpose of the Board Marketing Committee is to ensure ongoing, high-quality marketing. Marketing is the set of activities to cultivate useful relationships
Basic Guide and Free Resources for Using Social Media Sections of This Topic Include Introduction What is Social Networking? What is Social Media? How to Get Started With Social Media Which Social Media Tools Should You Use? What Are Uses of Social Media? How to Get Started With Social Media
All About Sales Sections in This Topic Include Foundations for Successful Sales What is Sales? Understanding the Sales Process Understanding the Sales Cycle Value of Product Knowledge Useful Skills to Have in Sales Useful Business Skills for Salespeople Useful People Skills for Salespeople Understanding Types of Clients and How to Engage
Public Relations, Media Relations and Reputation Management © Copyright Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Public relations activities aim to cultivate a strong, positive image of the organization among its stakeholders. Similar to effective advertising and promotions, effective public relations often depends on designing and implementing a well-designed public relations plan. The plan often
Telemarketing Sections of This Topic Include Various Perspectives on Telemarketing Telemarketing Problems Also consider Related Library Topics Learn More in the Librarys Blogs Related to Telemarketing In addition to the articles on this current page, see the following blogs which have posts related to Telemarketing. Scan down the blogs page to see various posts. Also
Market Pricing What Price Should You Charge? Sections of This Topic Include What is a Pricing Analysis? Pricing Strategies Additional Perspectives on Determining What Price You Should Charge Also consider Related Library Topics Learn More in the Librarys Blogs Related to Market Pricing In addition to the articles on this current page, also see
Clarifying Your Unique Selling Position Your Best Elevator Pitch Sections of This Topic Include What is a Unique Value Proposition [and Unique Selling Proposition]? Your Best Elevator Pitch Various Perspectives on Unique Selling Propositions Also consider Related Library Topics Learn More in the Librarys Blogs Related to Unique Selling Position In addition to the
Marketing: Planning and Strategizing Sections of This Topic Include Rules of Marketing: Old Vs. New Makin the Marketing Strategy Happen! Additional Perspectives on Market Planning Also consider Related Library Topics Learn More in the Librarys Blogs Related to Market Planning In addition to the articles on this current page, also see the following blogs that
Additional Marketing Information for Nonprofits Also consider Related Library Topics Learn More in the Librarys Blogs Related to Nonprofit Marketing In addition to the articles on this current page, also see the following blogs that have posts related to Nonprofit Marketing. Scan down the blogs page to see various posts. Also see the section Recent
How to Conduct Market Research Various methods of market research are used to find out information about markets, target markets and their needs, competitors, market trends, customer satisfaction with products and services, etc. Businesses can learn a great deal about customers, their needs, how to meet those needs and how the business is doing to
Evaluating Your Marketing and Advertising Activities Sections of This Topic Include General Resources About Evaluating Marketing and Advertising Activities Also consider Related Library Topics Learn More in the Librarys Blogs Related to Evaluating Advertising and Marketing In addition to the articles on this current page, see the following blogs which have posts related to Advertising