Country Report
Airlines in Singapore
Oct 2022
Airlines in Singapore experienced a huge drop in passenger numbers and sales following the emergence of the pandemic, especially during the Delta wave. However, towards the end of 2021, the local government introduced the Vaccinated Travel Lane…
USD 1,195
Country Report
Savoury Snacks in Singapore
Jul 2022
As Singapore permitted entry for all fully vaccinated visitors from April 2022, it is expected to see the partial but significant recovery of inbound tourism. As seafood snacks primarily consists of premium local brands such as Irvins Salted Egg and…
USD 1,195
Country Report
Spectacles in Singapore
Jun 2022
Restrictions and social distancing measures for significant periods of time in 2020 and 2021 have changed shopping habits worldwide, which means that an e-commerce presence is a must for optical goods stores to compete in an increasingly busy…
USD 990
Country Report
Homewares in Singapore
May 2022
In Singapore, ovenware is traditionally a niche area of homewares. It is not seen as essential in every household, given the limited kitchen space and assortment of dishes that can be prepared using this item. In addition, Asian cuisine generally…
USD 1,195
Country Report
Wipes in Singapore
Apr 2022
Home seclusion and a shift to hybrid working were impactful for value sales in 2021, but purchasing habits were also influential in terms of the exploding popularity of baby wipes. Watsons, a health and beauty retailer, sells its eponymous private…
USD 1,195
Country Report
Coffee in Singapore
Jan 2022
While some recovery is expected for foodservice sales of coffee in Singapore in 2021, the year is proving to be rather challenging, with new restrictions for dine-in being implemented in the July. However, prior to this, when dine-in services were…
USD 1,195
Country Report
Lodging [Destination] in Singapore
Oct 2022
The staycation trend experienced a boom in 2021 as Singapore’s border remained closed, while pent-up demand among local consumers to spend time outside of the home and indulge was evident. Prior to the pandemic, single-night staycations tended to be…
USD 1,195
Country Report
Cheese in Singapore
Sep 2022
The cost of producing cheese is expected to skyrocket amid the power crunch driving the prices of soft and hard commodities along with transport and cold chain upwards. As costs rapidly snowball, brands are likely to pass on a proportion to consumers…
USD 1,195
Country Report
Home Video in Singapore
Jul 2022
The pandemic proved to drive sales in home video. It saw a strong performance as consumers were stuck at home due to COVID-19 restrictions. This led them to seek out purchases for better home entertainment experiences. With things returning to normal…
USD 990
Country Report
Sugar Confectionery in Singapore
Jul 2022
With consumers going out for school, work and recreation amidst the lifting of COVID-19 movement restrictions, the demand for throat soothers and breath fresheners is likely to increase. This is because greater mobility will increase consumers’…
USD 1,195
Country Report
Snacks in Singapore
Jul 2022
In 2021, snacks was anticipated to see slower retail current value growth than in 2020, given that at-home consumption was expected to dwindle along with the reopening of the economy and the lifting of movement restrictions. The 2021 performance was…
USD 2,450
Country Report
Rtds in Singapore
Jul 2022
Recording significant declines through on-trade in 2020, RTDs continued to struggle to recover through this channel in 2021 for a number of reasons. The Circuit Breaker introduced in Singapore to address rising cases of COVID-19 resulted in the…
USD 1,195
Country Report
Experiential Luxury in Singapore
Jul 2022
A return to strong growth for experiential luxury was evident in 2021 with further momentum expected over 2022. 2021 witnessed an increase in tourist numbers into Singapore due to the Vaccinated Travel Lane scheme with other participating countries…
USD 1,195
Country Report
Deodorants in Singapore
May 2022
For the consumer base in Singapore, applying deodorant is part of their daily routine, and not contingent on their level of activity. Although multiple applications of deodorant may be the norm if an individual is heading out to socialise or…
USD 1,195
Country Report
Sanitary Protection in Singapore
Apr 2022
In 2021, there was no adverse impact on overall demand in sanitary protection from COVID-19. However, pantyliners showed a retail volume decline. Hybrid work modes and a decline in the amount of time spent outside the home led to a corresponding…
USD 1,195
Country Report
Retailing in Singapore
Mar 2022
The impact of restrictions was not consistent across all channels within retailing in Singapore. In 2021, strict movement restrictions resulted in a decline in retail salespeople. Malaysian staff members are commonplace in several retailing channels,…
USD 2,450
Country Report
Convenience Stores in Singapore
Mar 2022
Convenience store operators are focusing on adjusting their offer to meet the needs of adults following home-based working arrangements. To curb the spread of COVID-19, the local government sought to limit the number of employees in the workplace,…
USD 1,195
Country Report
Sportswear in Singapore
Jan 2022
The pandemic accelerated the trends of casualisation and athleisure. In 2020, mandatory home seclusion, remote working and the significant decline in social activities removed the need for formal or very smart clothing. However, even with more…
USD 1,195
Country Report
Hot Drinks in Singapore
Jan 2022
Up until August 2021, social distancing measures to curb the spread of COVID-19 remained in place in Singapore, particularly after the emergence of several clusters which prompted the government to implement stricter control measures in July 2021. As…
USD 2,450
Country Report
Bleach in Singapore
Jan 2022
Bleach was not a popular category in Singapore prior to the pandemic. However, a spike in demand was seen in 2020, with dynamic increases seen in both retail volume and current value terms as consumers used bleach to disinfect their homes due to…
USD 1,195