________ is the worlds largest search engine.

In SEO, the focus is so often on Google. ‘How do I rank higher in the Google SERPs?’, ‘How do I start voice search marketing?" or ‘How can I get more rich snippets on Google?’ 

Of course, Google is one of the most popular search engines, but it’s certainly not the only one. Different search engines have different audience demographics and different pros and cons, so when you’re optimizing your website, you don’t want to miss out on a significant share of a certain market.

In this article, you will find a complete list of all top internet search engines, their pros and cons, and whether Google really is the most popular. 

What Are the Top Search Engines Today?

We made a list of the top ten search engines widely used today. Then we employed our .Trends Tool to find out just how popular they really are.

Methodology: The final list is organized by the Share of Visits during February 2022. Share of visits refers to the percentage of a competitor's traffic in the traffic volume for the market. This metric counts all traffic to a domain.

Here’s the result for the United States:

Unsurprisingly, perhaps, Google and Amazon came out on top. Yahoo! and Bing also snatched a spot in the top five. These are names we all easily recognize in the internet world. 

Engines like DuckDuckGo, Ecosia, Baidu, and Yandex may rank lower down, but they made our top internet search engines list for important reasons. DuckDuckGo prioritizes user privacy, Ecosia is a charity search engine, and Baidu has the highest number of single-country users with its Chinese audience — though we’ll get more into the pros and cons of each one later. 

When you go one step further and look at the US market’s Growth Quadrant in the .Trends Market Explorer, you can see that search engines fall into four different categories:

Google and Amazon are considered “Established Players”, a no-brainer if we see how high they rank in the share of visits table. Ask.com and Baidu are considered “Game Changers”, and have grown at the highest rate over the last 6 months. Meanwhile, “Niche Players” like Ecosia are just finding their footing, so it’s unclear what will happen with them.

Which Search Engines Lead in Which Markets?

Got a certain market in mind? Let’s take a look at your most important search engine. Here are the countries that have the biggest share of the search engine market as of February 2022 according to our Market Explorer tool:

The United States is by far the biggest player with a market share of 36.95%, followed at a great distance by India with 5.48%. South Korea comes next with 4.26%. Just a step behind the podium is the United Kingdom with 3.97%. 

Using the .Trends Market Explorer tool, we have broken down which search engines lead three of the top markets. For the United States market, see the first chart at the top of the page.

India