What is the biggest difference between advertising and public relations quizlet?
Posted on: January 11, 2016 Show Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches. For example, you have to buy online banner ad space, but you can pitch a story to a news outlet. There is also something called ‘owned’ media which is the content you create for your website, or photos and videos you produce for social media. Get your free public relations and advertising checklist Now let’s get down to the nitty gritty, and explore some of the other factors that make these two marketing avenues very different:
So far, the differences are pretty simple and easy to understand, but the ever-growing popularity of social media has started to blur the lines between advertising and public relations. Why? Because social media can be used in numerous ways. Let’s focus on Facebook. Your Facebook account is something your business created and controls. Unless you hire someone to manage your page, it is essentially cost free. You can, however, use Facebook for both PR and paid advertising efforts. If you pay to “boost” your post, that is considered advertising. Boosted posts appear higher in the news feed, so there’s a better chance your audience will see them. You can also expose audiences beyond just your fans to the content. On the other hand, you may post a great photo of your new company mascot, a cute puppy, and generate tons of likes, comments and shares at no cost to you. The best way to promote a business is to incorporate both public relations and advertising into your marketing strategy in an integrated and coordinated way. Leveraging both mediums enables you to boost the frequency with which target audiences hear your key brand messages and the ways in which they are heard. People must be exposed to a marketing message multiple times before they will remember it. Interested in learning more?At Marshall Communications, we create integrated customized marketing communications strategies for our clients, which we call Marshall Plans®. We would love to have an opportunity to talk to you about coordinating your advertising, public relations and internet marketing under one coordinated brand umbrella. Send us an email at or give us a call at (207) 623-4177. You can also sign up for our monthly e-newsletter, The Marshall Report! What is the biggest difference between advertising and public relations?Both advertising and PR help build brands and communicate with target audiences. The most basic difference between them is that advertising space is paid while public relations results are earned through providing the media with information in the form of press releases and pitches.
What are the two major differences between advertising and public relations?Key Differences Between Advertising and Public Relations
Advertising is a purchased or paid media, whereas public relations is an earned media. Advertising is a monologue activity. Conversely, public relation is a two way communication process, wherein the company listens and responds to the public.
What is the difference between public relations VS marketing advertising?Public relations emphasizes cultivating relationships between an organization or individual and key publics for the purpose of managing the client's image. Marketing emphasizes the promotion of products and services for revenue purposes.
|