What effect should your professional image have on clients?

The presentation / visual image counts in modern society. As social beings, we are permanently under scrutiny and scrutinising others.

In a professional context, it is essential to convey a message of credibility and trust, because the people we interact with, make decisions that are also influenced by the image we send, decisions that may even affect negotiations and business.

The impression we give, at least at first contact, is a combination of our way of communicating, our attitude, and our visual presence.

Your image is like your personal business card. It can cause a good or a bad first impression.

Personal image in a professional context

First impressions are fundamental in the beauty field, and personal appearance is a key factor. Within a salon, the beauty professional must present an appearance that conveys confidence to the client.

This business field is all about helping people look and feel their best, and if you do not look your best for work every day, you are not selling your professional image to the best of your abilities.

Professionals in the area of ​​hair and beauty should be the mirror of the services they offer. Hairdressers, for example, should have very well-kept hair, because that is their core business. But the attention must extend to the whole look... basically, to the aesthetics of the salon itself.

Transmitting credibility depends on behavioural attitudes like knowledge, ethics, sympathy, posture, and technical competence, but also on professional appearance.

A well-groomed and professional presentation suggests that you take pride in your workplace and in what you do. On the contrary, if you convey an unprofessional image, this will indicate that you don´t care about your appearance and your workplace.

Discretion and good taste

It is essential to ensure that presentation and hygiene are at the highest standard when working within a beauty salon.

Clients will always look at you as an example so, presenting well-kept nails, tidy hair, and healthy skin is a must. In terms of make-up, the ideal is to respect your tones and keep yourself looking natural. Light day make-up is sufficient for showing good knowledge of application techniques.

Professional Uniforms

When dealing with customer service, it is important to wear clothes that give a more professional tone to the customer relationship.

In addition to conveying a visual identity, the use of branded uniforms gives a clean and professional appearance, bringing a sense of trust, credibility, and quality to the establishment. Everything that a company should convey to their clients.

Not to mention that stylish and comfortable beauty uniforms motivate the staff and make them proud of where they work.

In essence, professional attire must be consistent with the profession, body type, and age. In the case of beauty professionals, the use of branded elements will differentiate you from the competition.

Special attention should also be paid to the material of the uniforms - You should always invest in quality fabrics. Transparencies, glitter and overly revealing (too tight and short) pieces are to be avoided.

In today's beauty market, caring for one's image is a matter of survival.

The most significant differential beauty professionals can have besides the technical professionalism they deliver to their clients is to have a Personal Image appropriate to their profession.