Which of the following is a major type of vertical marketing system *?
|
Scheduled maintenance: Saturday, September 10 from 11PM to 12AM PDT Show
Home Subjects Solutions Create Log in Sign up Upgrade to remove ads Only SGD 41.99/year
Terms in this set (4)3 major types of vertical marketing systems corporate, contractual, administered Corporate combines successive stages of production and distribution under a single ownership Contractual exists when independent production and distribution firms integrate their efforts to be more successful than they would alone Administered achieves coordination of production and distribution by the size and influence of one channel member instead of through ownership Sets found in the same folderMiiFall2012 Customer Relationship Management19 terms trpeter1 Chapter 6 Environmental Forces64 terms rachel_milstein1 Marketing--Consumer Buying Decision Process10 terms whitneyrohner Product And New Product Development Process16 terms sammoreno Other sets by this creatorPractice Questions23 terms helenshabinsky COMN Chapter 1515 terms helenshabinsky MGMT 27 terms helenshabinsky MGMT 380028 terms helenshabinsky Other Quizlet sets403115 terms Only_londiee_ us midterm round 280 terms laxgirljd History Exam 225 terms Hannah_CaponeLangan Related questionsQUESTION what are the 8 human herpes viruses? 15 answers QUESTION Q: If it is believed that someone has committed suicide with a gun, what is the most important piece of evidence that needs to be preserved at the scene? 12 answers QUESTION What is the evidence that US students are actually doing quite well in their educational performance 2 answers QUESTION After Vivaldi's death, his music was rarely performed until the . . . 15 answers 9) Channel members add value by bridging the major gaps of ________ that separate goods and services from those who would use them. 27) Which of the following are the three major types of vertical marketing systems? 41) When a company is identifying its major channel alternatives, it should consider its choices in terms of ________ of intermediaries. Miller Meat Company contracts with several Midwestern farmers to raise beef and pork for its meat processing center. To guarantee freshness, Miller Meat Company relies on a vast distribution network. For delivery to local grocers in Indiana, Miller Meat uses its own fleet of refrigerated trucks; delivery to these Indiana grocers constitutes 65 percent of Miller Meat's business. For deliveries in Illinois, Wisconsin, and points directly west of the Mississippi River, Miller Meat Company contracts with a refrigerated fleet that specializes in expediting smaller shipments. For faster delivery during peak times, Miller Meat Company often uses its own trucks to deliver to the expedited fleet's consolidation point from its distribution warehouse in Indiana. During the holiday season, however, several specialty distributors contract with Miller Meat Company to package specialty meats in gift boxes, then ship them directly to the recipients. For these specialty shipments within Indiana, Illinois, and Wisconsin, Miller uses its normal delivery mode. For all other specialty shipments, Miller ships from its distribution warehouse via air, then contracts with expedited carriers in various cities to deliver to the recipients. Sets with similar termsWhich of the following are the three major types of vertical marketing?There are three types of vertical marketing systems. Vertical marketing systems. Three vertical marketing systems include corporate, contractual, and administered.
What are the three major types of vertical marketing systems quizlet?The three types of vertical marketing systems are contractual, corporate and Administered. A corporate system is described as one in the combination of successive stages of production and distribution under single ownership.
Which is a part of vertical marketing system?A vertical marketing system (VMS) is one in which the main members of a distribution channel—producer, wholesaler, and retailer—work together as a unified group in order to meet consumer needs.
What is a corporate vertical marketing system?a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system.
|
