Is a type of conclusive research that has its major objective the description of something usually market characteristics or functions?

Conclusive research design, as the name implies, is applied to generate findings that are practically useful in reaching conclusions or decision-making. In this type of studies research objectives and data requirements need to be clearly defined. Findings of conclusive studies usually have specific uses. Conclusive research design provides a way to verify and quantify findings of exploratory studies.

Conclusive research design usually involves the application of quantitative methods of data collection and data analysis. Moreover, conclusive studies tend to be deductive in nature and research objectives in these types of studies are achieved via testing hypotheses.

The table below illustrates the main differences between conclusive and exploratory research design:

Factor Conclusive  Exploratory
Objectives To test hypothesis and relationships To get insights and understanding
 

Characteristics

Information needs a clearly defined Research process is formal and structured

Large representative sample

Data analysis is quantitative

Information needs are loosely defined

Research process is unstructured and flexible

Small, non-representative sample

Primary data analysis is qualitative

Findings Conclusive Only tentative
Outcome Findings used as input to decision making Generally followed by further exploratory conclusive research

 Main differences between conclusive and exploratory research design

It has to be noted that “conclusive research is more likely to use statistical tests, advanced analytical techniques, and larger sample sizes, compared with exploratory studies. Conclusive research is more likely to use quantitative, rather than qualitative techniques”[1]. Conclusive research is helpful in providing a reliable or representative picture of the population through the application of valid research instrument.

Conclusive research design can be divided into two categories: descriptive research and causal research.

Descriptive research is used to describe some functions or characteristics of phenomenon and can be further divided into the following groups:

  1. Case study;
  2. Case series study;
  3. Cross-sectional study;
  4. Longitudinal study;
  5. Retrospective study.

Causal research, on the other hand, is used to research cause and affect relationships. Two popular research methods for causal studies are experimental and quasi-experimental studies.

My e-book, The Ultimate Guide to Writing a Dissertation in Business Studies: a step by step assistance contains discussions of theory and application of research designs. The e-book also explains all stages of the research process starting from the selection of the research area to writing personal reflection. Important elements of dissertations such as research philosophy, research approach, methods of data collection, data analysis and sampling are explained in this e-book in simple words.

John Dudovskiy

Is a type of conclusive research that has its major objective the description of something usually market characteristics or functions?

[1] Nargundkar, R. (2008) “Marketing Research: Text and Cases”, Tata McGraw-Hill Educational, p.39

Conclusive research design, as the name implies, is applied to generate findings that are practically useful in reaching conclusions or decision-making. In this type of studies research objectives and data requirements need to be clearly defined. Findings of conclusive studies usually have specific uses. Conclusive research design provides a way to verify and quantify findings of exploratory studies.

Conclusive research design usually involves the application of quantitative methods of data collection and data analysis. Moreover, conclusive studies tend to be deductive in nature and research objectives in these types of studies are achieved via testing hypotheses.

The table below illustrates the main differences between conclusive and exploratory research design:

Factor Conclusive  Exploratory
Objectives To test hypothesis and relationships To get insights and understanding
 

Characteristics

Information needs a clearly defined Research process is formal and structured

Large representative sample

Data analysis is quantitative

Information needs are loosely defined

Research process is unstructured and flexible

Small, non-representative sample

Primary data analysis is qualitative

Findings Conclusive Only tentative
Outcome Findings used as input to decision making Generally followed by further exploratory conclusive research

 Main differences between conclusive and exploratory research design

It has to be noted that “conclusive research is more likely to use statistical tests, advanced analytical techniques, and larger sample sizes, compared with exploratory studies. Conclusive research is more likely to use quantitative, rather than qualitative techniques”[1]. Conclusive research is helpful in providing a reliable or representative picture of the population through the application of valid research instrument.

Conclusive research design can be divided into two categories: descriptive research and causal research.

Descriptive research is used to describe some functions or characteristics of phenomenon and can be further divided into the following groups:

  1. Case study;
  2. Case series study;
  3. Cross-sectional study;
  4. Longitudinal study;
  5. Retrospective study.

Causal research, on the other hand, is used to research cause and affect relationships. Two popular research methods for causal studies are experimental and quasi-experimental studies.

My e-book, The Ultimate Guide to Writing a Dissertation in Business Studies: a step by step assistance contains discussions of theory and application of research designs. The e-book also explains all stages of the research process starting from the selection of the research area to writing personal reflection. Important elements of dissertations such as research philosophy, research approach, methods of data collection, data analysis and sampling are explained in this e-book in simple words.

John Dudovskiy

[1] Nargundkar, R. (2008) “Marketing Research: Text and Cases”, Tata McGraw-Hill Educational, p.39

Cards Return to Set Details

Term
Definition

A type of research design that has as its primary objective the provision of insights into and comprehnsion of the problem situation confronting the researcher.

Used when MGT realises a problem exists but does not understand why

Needs to be flexible and unstructured since information needs are only loosely defined at this stage.

Term

Difference between exploratory and descriptive?

Definition

Qualitative research often has the aim of description and researchers may follow-up with examinations of why the observations exist and what the implications of the findings are.

Term

Let's say the exploratory research says that ivory soap sucks- should ivory change the formula?

Definition

NO! exploratory resarch is conducted on a small nonrepresentative sample so the findings should be regarded as tnt and as building blocks

Term
Definition

is research designed to assist teh decision maker in determining, evaluating, and selecting the best course of action in a given situation

used to verify insights giained from exploratory

based on assumption that researcher has accurate understanding of problem at hand and info needed has been clearly specified.

more formal and structured than exploratory

Lerge representative samples

Term

Reasons to use exploratory research:

Definition

  1. Formulate a prob or define a problem more precisely
  2. identify alternative courses of action
  3. develop hypotheses
  4. isolate key variables and relationships for further examination
  5. gain insights for developing an approach to the prob
  6. establish priorities for further research

Term

Exploratory research can be used at any time of the project. True or false?

Definition

TRUE! its often conducted at the beginning stages of a project, secondary data can provide good background info and focus groups can help understand values, attitudes and behaviors.

BUT it can honestly be used whenever you want.

Term
Definition

Descriptive Research is a type of CONCLUSIVE research that has its major objective as the desciption of something- usually market characteristics or functions.

determining purchase frequencies, identifying relationships or making predictions

Term

Objective of Exploratory Research

Definition

Discovery of ideas and insights

Term

characteristics of Exploratory

Definition

flexible, versatile, often the front end of total research design

Term
Definition

Expert/Experience Surveys

pilot surveys

case studies

secondary data

qualitative research

Term

Objective of Descriptive Research

Definition

Describe Market characteristics or functions

Term

Characteristics of Descriptive Research

Definition

Marked by prior formulation of specific hypotheses

Preplanned and structured design

Term

Methods of Descriptive Research

Definition

Secondary Data: Quantitative

Surveys

Panels

Observational and other data

Term
Definition

Determine cause and effect relationships

Term

Causal Research Design Characteristics

Definition

Manipulation or one or more independent variables

Control of other mediating variables

Term
Definition
Term

Examples of Descriptive research goals

Definition

  1. develop profile of target market
  2. estimate frequency of product use as basis for sales forecasts
  3. determine the relation between product use and perception of product
  4. determine degree to which marketing variables are associated

Term

One major difference between descriptive and exploratoryresearch is taht

Definition

the researcher has prior knowledge about the problem situation in descriptive research.

based on clear statement of the problem

collected in a structured fashion, usually large samples

findings are then used to make generalizations

used to portray market caribales

Term

Descriptive Studies include

Definition

Sales studies

Consumer Perception and Behavior Studies

Market Characteristic Studies

Term

Sales Studies (descriptive studies) include

Definition

market potential

market share

sales analysis

Term

Consumer perception and behavior studies (descriptive studies) include

Definition

image

product usage

advertising

pricing

Term

Market characteristic studies (descriptive) include

Definition

distribution

competitive analysis

Term

Descriptive Research can be further classified into

Definition

Cross Sectional and longitudinal research

Term
Definition

type of design involving the one time collection of information from any given sample of population elements

"Snapshot" "Sample survey"

most frequently used descriptive design

Term
Definition

type of research design involving a fixed sample of population elements that is measured repearedly. The sample remains the same over time, providng a series of pictures that, when viewed together, protray bothte situation and the changes taking place.

Term
Definition

someties panel or true panel is used interchangeably with longitudinal design.

panel consists of households that have agreed to provide information at specified intervals over time. Have commitment, are compensated.

Usually collected by commercial syndicated firms - NPD

Term

Cross Sectional Disadvantages

Definition

Cannot Detect Change

Small Amount of data collection

Not very accurate (requires thinking back unlike panel which is ongoing and present)

Term

Cross Sectional Advantages

Definition

Representative Sampling (people drop out of panel, too long)

No Response Bias (wont get bored)

Term
Definition

Can detect change

large amounts of data collected

lots of accuracy

Term

Longitudinal Disadvantages

Definition

Representative Sampling not there

Lots of response bias

Term
Definition

type of CONCLUSIVE research whose major objective is to obtain evidenec regarding cause-and effect relationships

requires a planned and structured design

Term

Descriptive Research is _______ appropriate for examining causal relationships

Definition
Term
Definition

design in which the causal or independent variables are manipulated in a relatively controlled environment

EX: promo causes brand sales

indep variable is one manipulated, dep is one that is affected

Causal variable=independent variable

Term

Tasks involved in formulating a research design

Definition

  1. Define the information needed
  2. design the exploratory, descriptive/and or causal phases of the research
  3. specify the measurement and scaling procedures
  4. construct a questionnaire
  5. specify the sampling process and the sample size
  6. develop a plan of data analysis

Term

Research is conducted to help ____ management error in decsion making

Definition

REDUCE! not prove assumptions but provide mgt with an assessment of the degree of risk associated with making decision based on tested assumptions.

Term
Definition

Error due to the particular sample selected being an imperfect representation of the population of interest

Term
Definition

erors that can be attributed to sources other than sampling, can be random or nonrandom

Term
Definition

error due to the particular sample selected being an imperfect representation of the population of interest

Term
Definition

mgt tools needed to help ensure that the marketing research project is completed within the available resources

Term

Marketing Research Proposal

Definition

contains the essence of the project and serves as a contract  between the researcher and mangement

Term

Some of the elements of a marketing research proposal

Definition

  1. Executive summary
  2. background
  3. problem definition/research objectives
  4. approach to the problem
  5. research design
  6. fieldwork/data collection
  7. data analysis
  8. reporting
  9. cost and time
  10. project personnel
  11. appendices

Term

Components of a Research Design

Definition

Data analysis plan

Exploratory descriptive causal design

Scaling and Measurement

Interviewing forms;questionnaire design

Generating the needed info

Number:Sample size and plan

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What type of research is conclusive research?

As the term suggests, conclusive research is meant to provide information that is useful in reaching conclusions or decision-making. It tends to be quantitative in nature, that is to say in the form of numbers that can be quantified and summarized.

Is a type of conclusive research whose major objective is to obtain evidence regarding cause and effect relationships?

Causal Research is a type of conclusive research, which attempts to establish a cause-and-effect relationship between two or more variables.

Is a type of descriptive conclusive research with a fixed sample of people that is measured repeatedly over time?

Cross-sectional design is a type of research design involving a fixed sample of population elements that is measured repeatedly.

What is the primary objective of conclusive research?

The purpose of conclusive research is to provide a reliable or representative picture of the population through the use of a valid research instrument. In the case of formal research, it will also test hypothesis. Conclusive research can be sub-divided into two major categories: Descriptive or statistical research, and.