Of the candidates who ran for president in 1968, match the statement with its likely speaker.

Of the candidates who ran for president in 1968, match the statement with its likely speaker.
Of the candidates who ran for president in 1968, match the statement with its likely speaker.

The ELECTION OF 1968 The presidential election of 1968 was one of the most chaotic in American history, reflecting a time that was in many ways equally chaotic.
At the beginning of the election season, President Lyndon Johnson was the front-runner for the Democratic nomination, and as a sitting president, he should have won his party's nomination without any trouble. But growing opposition to the war in Vietnam, unrest on college campuses, and urban rioting, made him vulnerable. In November 1967, Senator Eugene McCarthy of Minnesota announced that he would seek the Democratic nomination, and that ending the Vietnam War was his central issue.

McCarthy mobilized hundreds of student volunteers, who went "clean for Gene," cutting their hair and going door-to-door for him in New Hampshire, home of the nation's first primary election. The effort paid off and in March 1968, McCarthy shocked the political world by winning 42 percent of the vote. He did not win the primary, but the size of his support was a defeat to Johnson. Sensing Johnson's vulnerability, Senator Robert F. Kennedy of New York entered the race for the Democratic nomination. That, along with renewed opposition to the war in light of the North Vietnamese Tet offensive, prompted President Johnson to announce that he was not running for re-election.

In response, Vice President Hubert Humphrey entered the race, but it was too late to run in the primaries. He would have to win delegate support at the nominating convention in Chicago that summer. In the meantime, Kennedy quickly gained immense popularity in the race, carrying primaries in Indiana and Nebraska. But McCarthy did not give up, winning contests in Wisconsin and Oregon. Then, Kennedy won the climatic primary in California and was within reach of securing the Democratic nomination. But as he walked off the stage after giving his victory speech in a Los Angles hotel, Kennedy was assassinated by Sirhan Sirhan, an Arab nationalist angry about Kennedy's support of Israel. Coming on the heels of the assassination of Martin Luther King, Jr., it contributed to a sense that things were spinning out of control.

Kennedy's assassination strengthened Humphrey's bid for the Democratic nomination, and by late August, Humphrey controlled the majority of delegates to the Democratic Convention. That was not surprising, even though Humphrey supported Johnson's Vietnam policy, as he was respected by Democratic leaders and had a solid liberal record on domestic issues.

Several thousand students and anti-war activists descended on the Democratic Convention in Chicago to pressure delegates into repudiating Johnson's Vietnam policy. In the tense atmosphere that resulted, protestors were beaten by the Chicago police, and the chaos entered the convention hall as the proceedings at times were out of control. In the end, Humphrey received the nomination from an embattled party.

The Republican nominating contest was orderly compared to the Democratic one. Richard M. Nixon staved off potential strong opponents such as Michigan Governor George Romney, and swept the Republican primaries, easily winning the nomination at the Republican Convention. Nixon ran as the champion of the "silent majority," those who rejected the radicalism and cultural liberalism of the time. He chose the conservative governor of Maryland, Spiro Agnew, as his running mate partly to appeal to Southern conservatives. Placating the South was necessary because Alabama Governor George Wallace entered the election as a third party candidate for the American Independent Party, running on a platform of extreme social conservatism.

Nixon led in the polls during most of the general election, but shortly before Election Day President Johnson suspended air attacks on North Vietnam, helping Humphrey close some ground. On Election Day the popular vote was close: Nixon had 31.8 percent, Humphrey had 31.3 percent, and Wallace won 13.5 percent. But Nixon's Electoral College margin was substantial, 301 to 191 to 46. Despite the closeness of Nixon's victory, it was a resounding mandate against Johnson and the Democratic Party.

Of the candidates who ran for president in 1968, match the statement with its likely speaker.

9 MIN READ

Understanding Where Power Comes From in the Workplace

 

Think of a leader you've known who relied on their ability to discipline or reward people to get things done. Then, remind yourself of a leader who was a renowned expert in their field, or who you really admired for their integrity.

How did it feel to work for these leaders, and which one got the best from you? The way a leader behaves toward you and how effectively you work as a result can both depend on the source of their power. And their power need not come from their official status or title.

Social psychologists John French and Bertram Raven studied this phenomenon more than half a century ago. Despite its age, their research can still help us to understand why some leaders influence us, how prepared we are to accept their power, and – if you are a leader – how you can develop new power bases to get the best from your people.

Not all forms of power have a positive influence.

Understanding Power

In 1959, French and Raven described five bases of power:

  1. Legitimate – This comes from the belief that a person has the formal right to make demands, and to expect others to be compliant and obedient.
  2. Reward – This results from one person's ability to compensate another for compliance.
  3. Expert – This is based on a person's high levels of skill and knowledge.
  4. Referent – This is the result of a person's perceived attractiveness, worthiness and right to others' respect.
  5. Coercive – This comes from the belief that a person can punish others for noncompliance.

Six years later, Raven added an extra power base:

  1. Informational – This results from a person's ability to control the information that others need to accomplish something.

By understanding these different forms of power, you can learn to use the positive ones to full effect, while avoiding the negative power bases that managers can instinctively rely on.

The Bases of Power

Let's explore French and Raven's bases of power in two groups – positional and personal.

Positional Power Sources

Legitimate Power

A president, prime minister or monarch has legitimate power. So does a CEO, a religious minister, or a fire chief. Electoral mandates, social hierarchies, cultural norms, and organizational structure all provide the basis for legitimate power.

This type of power, however, can be unpredictable and unstable. If you lose the title or position, your legitimate power can instantly disappear, because people were influenced by the position you held rather than by you.

Also, the scope of your power is limited to situations that others believe you have a right to control. If a fire chief tells people to stay away from a burning building, for example, they'll likely listen. But if he tries to make two people act more courteously toward one another, they'll likely ignore the instruction.

Reward Power

People in power are often able to give out rewards. Raises, promotions, desirable assignments, training opportunities, and simple compliments – these are all examples of rewards controlled by people "in power." If others expect that you'll reward them for doing what you want, there's a high probability that they'll do it.

The problem with this power base is that it may not be as strong as it first seems. Supervisors rarely have complete control over salary increases, managers often can't control promotions by themselves, and even CEOs need permission from their boards of directors for some actions. Also, when you use up rewards, or when the rewards don't have enough perceived value, your power weakens.

Tip:

The exceptions to this are praise and thanks. We love to receive them and, best of all, they're free to give!

Coercive Power

This source of power is also problematic, and can be abused. What's more, it can cause dissatisfaction or resentment among the people it's applied to.

Threats and punishment are common coercive tools. You use coercive power when you imply or threaten that someone will be fired, demoted or denied privileges. While your position may allow you to do this, though, it doesn't mean that you have the will or the justification to do so. You may sometimes need to punish people as a last resort but if you use coercive power too much, people will leave. (You might also risk being accused of bullying them.)

Informational Power

Having control over information that others need or want puts you in a powerful position. Having access to confidential financial reports, being aware of who's due to be laid off, and knowing where your team is going for its annual “away day” are all examples of informational power.

In the modern economy, information is a particularly potent form of power. The power derives not from the information itself but from having access to it, and from being in a position to share, withhold, manipulate, distort, or conceal it. With this type of power, you can use information to help others, or as a weapon or a bargaining tool against them.

Personal Power Sources

Relying on these positional forms of power alone can result in a cold, technocratic, impoverished style of leadership. To be a true leader, you need a more robust source of power than a title, an ability to reward or punish, or access to information.

Expert Power

When you have knowledge and skills that enable you to understand a situation, suggest solutions, use solid judgment, and generally outperform others, people will listen to you, trust you, and respect what you say. As a subject matter expert, your ideas will have value, and others will look to you for leadership in that area.

What's more, you can expand your confidence, decisiveness and reputation for rational thinking into other subjects and issues. This is a good way to build and maintain expert power, and to improve your leadership skills.

You can read more about building expert power, and using it as an effective foundation for leadership, here.

Referent Power

Referent power comes from one person liking and respecting another, and identifying with them in some way. Celebrities have referent power, which is why they can influence everything from what people buy to which politician they elect. In a workplace, a person with referent power often makes everyone feel good, so he tends to have a lot of influence.

Referent power can be a big responsibility, because you don't necessarily have to do anything to earn it. So, it can be abused quite easily. Someone who is likeable, but who lacks integrity and honesty, may rise to power – and use that power to hurt and alienate people as well as to gain personal advantage.

Relying on referent power alone is not a good strategy for a leader who wants longevity and respect. When it is combined with expert power, however, it can help you to be very successful.

Infographic

You can see our infographic of French and Raven's theory here:

Of the candidates who ran for president in 1968, match the statement with its likely speaker.

Key Points

In 1959, social psychologists John French and Bertram Raven identified five bases of power:

  1. Legitimate.
  2. Reward.
  3. Expert.
  4. Referent.
  5. Coercive.

And, six years later, added an extra power base:

  1. Informational.

Anyone is capable of holding power and influencing others: you don't need to have an important job title or a big office. But if you recognize the different forms of power, you can avoid being influenced by those who use the less positive ones – and you can focus on developing expert and referent power for yourself. This will help you to become an influential and effective leader.

Apply This to Your Life

  1. Go through each power base and write down when and how you've used it.
  2. Ask yourself if you used the power appropriately. Consider the expected and unexpected consequences, and decide what you'll do differently next time.
  3. Think about the people who have power and influence over you. What sources of power do they use? Do they use their power appropriately? Where necessary, develop a strategy to reduce someone else's illegitimate use of power over you.
  4. When you feel powerless or overly influenced, think about how you could regain your own power and control. After all, you're never without power. Aim to be more aware of the power you have, and use it to get what you need – humanely.

Who won the 1968 presidential election quizlet?

Nixon defeated Humphrey in a close popular vote but an electoral vote of 301-191 in favor of Nixon.

Who ran as a third party candidate in the 1968 presidential election?

Former Governor of Alabama George Wallace ran in the 1968 United States presidential election as the candidate for the American Independent Party against Richard Nixon and Hubert Humphrey. Wallace's pro-segregation policies during his term as Governor of Alabama were rejected by most.

What did Nixon promise in the 1968 presidential campaign?

By the end of his address, he promised that "the long dark night for America is about to end." Following the speech, Nixon formally selected Governor Spiro Agnew of Maryland as his running mate, who received 1119 delegate votes, with the distant second being Governor Romney with 186.