How many invites can I send on Facebook Page per day

Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right?

However, there is still some marginal value in having a large number of page Likes. If nothing else, Likes serve as a form of social proof. More likes make you appear popular to people who are just discovering your brand. And having more followers gives you a small bit of organic reach.

If you manage a Facebook business page and run Facebook ads, check it out: I’ve stumbled across a weird hack that allows you to invite real people who have engaged with your content to Like your page — and you don’t have to pay a penny. So far, I give the results a big thumbs up.

Facebook’s “Hidden” Invite Button

Before going further, I want to be clear. I don’t know if this Invite Button is a hidden feature or something Facebook is testing in beta.

Also, what I’ll be discussing isn’t the invite option Facebook has given us for years (“Invite friends to like this page”). With that option you’re limited to only inviting your friends.

No, the hidden Invite button I’ve found is completely different. It opens you up to reach a new and much bigger audience beyond the people who have already Liked your page.

To find out if your account has access to this Invite button, go to your Facebook Page or the Facebook app (only the regular Facebook app, not the Facebook Pages Manager App, which doesn’t appear to have this feature).

Click on the people who engaged with your post. You’ll see three types of buttons:

• Invite — This is the new button I haven’t seen before. Clicking on this will invite the person who engaged with your post to Like your page.
• Liked — These are the people who have Liked your page already.
• Invited — These are the people who you have sent an invitation, but haven’t yet accepted.

Limitations of the New Button

There is a limit to the number of invitations you can send per day. It seems to be somewhere between 500 and 1,000.

Once you’ve hit your limit, Facebook will tell you as much. Check back in a day or two to see if you can start inviting more people who have engaged with your posts.

Also, the Invite button seems to come and go a bit randomly. Weirdly, it doesn’t appear every time. Sometimes it does, sometimes it doesn’t.

The Results?

Generally, I’ve been seeing an acceptance rate between 15 and 20 percent. That’s ridiculously high.

But it makes sense. You’re targeting people who have expressed an interest in your page already by liking your updates. I use remarketing so people who aren’t connected to me on Facebook will see my ads.

Over the past couple of weeks, I’ve added nearly 1,000 fans using this Invite button. It isn’t spam! You’re adding them organically.

What’s super funny is people have even sent thank you notes. They feel honored that I invited them to my page!

Thumbs Up!

I definitely like the conversion rate — 1 in 5 people I invite to engage end up liking my page. And you can’t beat the price.

When you run a paid Like campaign, you don’t know for sure who is going to end up Liking your page. It could just be some random person who doesn’t even have interest in your product or service. Totally worthless.

However, with this Invite button, you know people have engaged with your content so they’re more likely to Like. Hopefully you can keep biasing them positively toward your brand and turn them from fan to customer.

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About The Author

Larry Kim is the CEO of Mobile Monkey and founder of WordStream. You can connect with him on Twitter, Facebook, LinkedIn and Instagram.

Originally published on The Wordstream Blog.

Your Facebook business page should have many followers -- that's a given. The more followers who read your posts, the more shares you can get and the more people your company ultimately reaches. If you're creating events or sending messages from your page, though, there's a limit to how many people you can network with at a given time. Facebook invite limits exist to prevent problems with spam, but Facebook doesn't publicly explain what the limits are or how they're set.

Request Limits

When you send requests to people, there's a rolling limit to how many you can send. It's not fixed. If you send 100 out one day, you may find yourself held to 20 the next day. Facebook considers how many people accept your requests and if enough people don't, your invitations may be delayed. After enough time passes, you'll be able to send more even if your original invites were not accepted.

Spam

Some unscrupulous people use Facebook pages to send mass marketing type messages and posts to people who aren't interested in the product. One way Facebook can combat the problem is to limit the number of messages that can be sent or the number of message recipients. Accepting a request is, of course, a positive event -- Facebook doesn't penalize companies for having lots of followers or people who are interested in their services. The penalties are for those who abuse the invitation system.

Applications

If you're trying to invite customers or clients to share an application with you, you may run into another limit. Since some people will send out many invitations to either convince people to join an app or to get in-app rewards, Facebook, in conjunction with app developers, sets a limit on how many app requests can be sent out. Limiting invites prevents people from getting unwanted notifications every day.

Strategy

To make the most of the invitations you have, focus on sending to the people who you think will accept them. If you've created an app you want people to use, for example, focus first on clients you know, and then move on to people who've liked your page. Ask employees to join events or apps without an invitation. If the quality of your invitations is high, then people will accept them, and you'll be free to send out more invitations.

References

Writer Bio

Melly Parker has been writing since 2007, focusing on health, business, technology and home improvement. She has also worked as a teacher and a bioassay laboratory technician. Parker now serves as a marketing specialist at one of the largest mobile app developers in the world. She holds a Master of Science in English.