Is a single Web site that offers many products and services at one Internet location?
3. Types of eCommerce WebsiteseCommerce Website TypesThis article will help you understand the different types and reasons for use of websites in ecommerce.eCommerce has a lot to offer U.S. firms that are interested in using the Internet as another vehicle for exporting. Your marketing executive should be familiar with the steps necessary to make your website ecommerce capable. Many U.S.
companies have a website that fulfills one or more of the following characteristics: Show Transactional SitePeople who shop online are most familiar with this type of website. A transactional site may be an electronic storefront for a brick-and-mortar retailer or a catalog business, (e.g., Walmart), or a showroom for manufacturers that wish to sell directly to the public (e.g., Hewlett-Packard). Transactional sites can be either hosted or on-premise
and can (a) conduct full end-to-end transactions via the website; (b) enable customers to search for, order, and pay for products online; and (c) allow customers to contact the company for after-sales service. The majority of transactional sites create efficiencies by seamlessly integrating the transaction process with back-office systems such as accounting, inventory, order management, logistics and fulfillment, marketing, customer relationship management (CRM), web analytics, and
others. Static Content SiteSuch a site generates sales by promoting corporate awareness rather than by facilitating online transactions. Its function is similar to that of a brochure; it provides information about the product or service and contact information about how to proceed with a purchase. Because the site is often static and doesn’t require the software systems necessary for online transactions, it is less expensive to design and maintain than is the
transactional site. An information delivery site is ideal for companies that market products and services that cannot be provided online (e.g., Ford, Caterpillar). Online Marketplace or Auction SiteThese sites are hosted platforms that bring buyers and sellers together to facilitate transactions. Participation on one of the sites often provides an efficient way of finding a customer without the expense of building a proprietary transactional website. Types of sites include auctions (www.eBay.com), sites for local artisans (www.etsy.com), sites for retailers and wholesalers (www.Amazon.com and www.Alibaba.com), and matching services (www.buyusa.gov). Online marketplaces and auction sites are a good venue to get started in ecommerce. However, the Department of Commerce recommends that a business explore its options regarding online stores before it relies solely on such marketplace and auction sites for its long-term ecommerce strategy. Some 70 percent of ecommerce sites in North America will be dependent on services (such as shipping, payment gateways, and fulfillment) from Amazon or eBay by 2017. Some examples of the online marketplaces are these:
Prepared by the International Trade Administration. With its network of 108 offices across the United States and in more than 75 countries, the International Trade Administration of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help U.S. companies sell their products and services worldwide. Locate the trade specialist in the U.S. nearest you by visiting http://export.gov/usoffices. eCommerce Industry eCommerce Sales Promotion What do you mean by eEcommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.
What is eCommerce and its types?E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business.
Which form of eBusiness-to-Consumer (B2C):
The most common form of ecommerce, and the one you have likely engaged in the most, is business-to-consumer. This is when businesses establish online storefronts and shops to sell their goods or services directly to consumers.
What are the functions of eThe name eCommerce is self-explanatory as it is the virtual meeting of buyers and sellers on the internet for buying and selling products/services.. Store and Product Listing Creation.. Cost Reduction.. Affordable Advertising and Marketing.. Flexibility to The Customers.. |