When it comes to blogging for business,

Blogging, as a business tool is one of the most powerful ways to market your company. But it’s not without its drawbacks. In this article we explore those pros and cons so you can make an informed decision before diving into blogging for business.

Bloggers know that blogging is a double-edged blade. Sure, it can bring you great success – even fame – but if you blog about the wrong thing, it could destroy your business before it’s had a chance to succeed.

Pros of Blogging for a business

It is a simple and cost-effective way to generate high quality leads

Blogging, if done correctly, can bring you – the blogger – hundreds of visitors to your blog each day. Blogging has become an effective method for generating high quality leads directly into the marketing funnel .

Easy to set up

Setting up your blog is quick and easy these days! There are so many content management systems (CMS) out there, but WordPress.org is the biggest and most widely used system to date – so often I recommend this site to my clients as it’s very user-friendly.

Free Advertising

Matter of fact, this is the main aim of blogging. Blogs give you something that other forms of advertising don’t – authenticity! Bloggers who provide valuable information about their products create an army of brand advocates who will be willing to promote your business for you through word-of-mouth marketing.

With an in-depth keyword research and analysis approach, you’ll be able to identify the primary KRA (keyword resource allocation) needed for your blog. This will allow you to attract the right customers who need your product or service.

Content written by you about things that matter can help drive sales

When someone reads your content it gives you an opportunity to show them who you are & what solutions your business provides so they may want to do business with you.

You can use it as a platform to build your brand and create credibility

The more you blog the more people will get to know who you are, what you do & why they should trust you enough to buy from you. Don’t let them forget, though! Repurposing your content into a series of smaller posts with a “related post” at the bottom is a great way to keep your content fresh in their minds between visits.

It helps drive SEO efforts for your website

Blogger’s who have been blogging daily for months on end has helped raise search engine rankings for sites that Google sees as relevant – ie: those blogs! With all of this traffic coming through, most companies see their search traffic rise significantly after adding blogging to their marketing strategy.

Make connections with industry leaders

Reaching out and making connections with who’s who in your niche can be impossible – unless you know how to blog! You can use these opportunities to create reciprocal links, social media accounts & other ways for your visitors to keep up with what’s new in your field of expertise.

Cons of Blogging for a business

It takes time and training to become good at it

Blogging can be easy, but if you want to blog on a scale that is effective and makes money, it will take some training and effort to get there! If you don’t have the time or interest in becoming an expert blogger then this may not be the best marketing option for your business right now.

You need to find high quality content ideas that won’t bore your visitors

If you don’t keep up with new & exciting things happening in your industry – how do you expect your followers (aka your customers) too? This means staying-to-date on current events, trends & new products/services. That takes a lot of work!

Any new content you post will become old news almost immediately

The web never sleeps! As soon as you hit “publish” that blog is going to start growing stale. In an attempt to stay fresh, many bloggers create several posts per day just so they have something semi-interesting for visitors who come back later looking for more info. Blogging is a full-time job if done correctly – and most companies just don’t have the manpower or time to dedicate their lives to blogging about their latest & greatest products/services – unless you have a really big budget …

If you do it wrong, your blogging efforts can backfire on you

When you blog for the sake of blogging without adding any real value to your visitors, they may suspect that this is all you’re doing … and will look elsewhere for solutions. Do not waste their time! Make sure what you put out there is something worth reading otherwise, people will stop coming back!

Your competitors are also blogging!

It’s a fact – other businesses in your industry are blogging as well & just like with SEO – it takes some time before search engines start picking up on the larger multi-author sites over yours. In the meantime you’ll be competing with those same businesses to rank on the front page for your targeted keywords.

It takes a lot of time each week to maintain

This is where it may become too much work for most business owners & managers – unless they hire someone who is already an established blogger, then this is no problem! Just like any part-time or full-time job, blogging takes time and if not done correctly – can cause their site to go stagnant; which means visitors won’t come back until they make changes.

It’s hard to see results in the beginning

You need traffic flowing through your website before anything happens – regardless of what you do online (read: regardless of what you blog about!). It takes some time before search engines start sending the right people to your site. This means you’ll need to be patient and continue blogging about relevant topics (give or take) until this starts happening.

You may not get found by your targeted customers!

If you have a specific target market in mind then it’s really important that they are actively searching for you on Google or some other search engine … otherwise, they won’t find you! If your competitors are ranking higher than yours – chances are, more of their audience will find them first which means fewer potential customers/leads for you!

Only businesses with big budgets can afford it

Blogging is great for sharing with your current customers and staying in touch with them, but it’s even better for attracting new ones. To be really effective at generating more leads & sales through blogging, you need to invest money into SEO (search engine optimization) efforts. This means hiring a professional SEO team- which costs a lot of money!

Blogging is hard work!

If you want high quality content that brings results to your business – then blog writing should never be taken lightly or done while distracted! You can do yourself a world of good if you hire someone who knows what they’re doing when it comes to producing valuable content that gets read, shared and found online by people looking for the types of/services you offer. What’s your take on the 10 reasons blogging can hurt your business? I’d love to hear from you in the comment section below!

Blogging is an amazing way for website owners to generate leads for their businesses, but since there are benefits & demerits of blog writing you should know what they are & how they work before starting a blog. There are many pros and cons that come with running a business along with blogging. It is a mistake for a business to ignore blogging, and a more serious mistake to blog in the wrong way.

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