BMW XM 2023 interior

Oct 22, 2022 at 10:55am ET

BMW is making a bold statement launching the XM performance plug-in hybrid SUV as its flagship model to celebrate the M division’s 50th anniversary. It is the first ever full-M PHEV, but just like the rest of the current M lineup, there will be more than one flavor to choose from.

For its regular M models, BMW offers a choice of standard or spiced up Competition model. For the XM, the automaker still has the same approach (of offering more than one variant) but it has ditched the Competition moniker in favor of “Label Red,” which makes it sound like some sort of fashion accessory.

And if you look at the new photo of the XM Label Red shown by BMW M on its official Instagram page, it would appear the vehicle already has its own accessories. We are referring to the very visible red surrounds for the twin kidney grille (including around the small XM badge), as well as around the XM’s side windows.

It also has unique wheels with red accents to tie everything in and it looks like the kind of vehicle that will draw a lot of looks when it drives down the road. BMW didn’t show a photo of the XM Label Red’s interior, but we presume the red theme is carried over inside - there’s a good chance you will be able to specify matching red upholstery.

2023 BMW XM
2023 BMW XM

BMW is clearly not shying away from offering bold leather colors inside, as I discovered when climbing aboard an XM with a striking blue interior at a BMW press event. Picture the interior in the photos above, but in all red.

The Label Red will have more than just cosmetic differences, though. BMW will increase the combined power output from its twin-turbocharged V8 and electric motor from 644 horsepower to 738 horsepower; torque goes up from 590 lb-ft (800 Nm) to 738 lb-ft (1,000 Nm). With the performance increase, the manufacturer will surely make changes to the Label Red’s suspension system, and it may also feature upgraded brakes and tires.

More on the BMW XM

Andrei Nedelea

Oct 03, 2022 at 10:51am ET

The BMW XM debuted late last month, becoming the second M-specific model ever launched. It’s a big departure from the 1978 BMW M1, with a new video from the rsDrive YouTube channel providing a quick walkaround that highlights the SUV’s bold styling features.

Like other recent BMW models, the XM adopts a split-headlight design. The BMW X7 and 7 Series feature the same styling element, separating the functional headlight units from the design-oriented daytime running lights. This gives designers more freedom in sculpting unique-looking front fascias. 

The gold accents around the grille stand out against the black, with the gold XM badge drawing attention. BMW didn’t give the SUV a prominent kidney grille, with a large lower opening occupying the bumper. Gold trim wraps around the top of the daylight opening, connecting with a bold gold accent that runs down its sides, extending into the fenders and encompassing the badges.

At the rear, the video shows off the SUV’s taillights, which protrude from the back of the vehicle. The hatch lacks a BMW roundel, instead wearing an off-center model badge. The busy diffuser, with gold accents, houses the stacked quad exhaust pipes.
There’s a brief glimpse of the interior, which captures the dash-spanning display that operates on BMW’s iDrive8 infotainment software. BMW toned down the interior compared to the Concept XM, but it’s still filled with luxurious materials, the latest technology, and a wide array of driver assistance systems.

Catch More Of The BMW XM:

One thing the video can’t show us is the powertrain. The XM uses BMW’s S68 engine, the twin-turbocharged 4.4-liter V8 with mild-hybrid tech. The total system output is 664 horsepower (488 kilowatts) and 590 pound-feet (800 Newton-meters) of torque. This can help propel the SUV to 62 miles per hour (100 kilometers per hour) in 4.3 seconds. It can reach 166 mph (270 kph) with the M Driver’s Package. Otherwise, BMW limits its top speed to 155 mph (255 kph).

The BMW XM enters production later this year, and a more potent version will begin rolling off the assembly line in mid-2023. It’ll have over 735 hp (540 kW) and 735 lb-ft (996 Nm) of torque. The XM will start at $159,995.

Anthony Alaniz

How much will the new BMW XM cost?

This special model will feature over 735 hp and 735 lb-ft of torque, unique paint, wheel, upholstery, and trim selections, and an MSRP starting over $185,000. Production of the BMW XM Label Red is expected to begin in the late Summer of 2023.

When can I buy a 2023 BMW?

According to the manufacturer, the 2023 BMW 3 Series is set to release in July 2022.

Is the BMW XM a 7 seater?

Measuring 5110mm long, 2005mm wide and 1755mm tall, on a 3105mm wheelbase, the XM is almost as long than the seven-seat BMW X7, based on the same floorpan – but the XM only has five seats, and a lower roofline.

Where is the BMW XM built?

BMW would be Art Basel's official partner for the 2021 edition, and on November 29, BMW unveiled a concept version of the XM at Miami Beach, Florida. Production of the XM will start in late 2022 at the BMW US Manufacturing Company plant in Greer, South Carolina, with deliveries expected to commence in 2023.